Victoria Nguyen had proven success with Cosmic Eatery, selling whole food bowls and snacks at the Los Gatos, CA farmers market.
In preparation for the launch of a brick and mortar concept, we took inspiration from her vibrant meals to design a simple yet dynamic visual system.
Cosmic Eatery’s mission is to bring awareness and accessibility to the invigorating power of whole foods and lesser-known superfoods. We presented three very different concepts that explored the themes of vitality, nourishment, and discovery.
We ultimately landed on Enliven & Electrify as the brand statement, the core idea that helped drive both the brand’s personality and look.