Brand Identity


Print Applications

Salted Barber founder, Matt Hiser, had searched high and low for the perfect barbershop experience in San Diego, California. When he couldn’t find it, he decided to create it himself.

The vision was clear: deliver consistently great haircuts and barber services in a friendly and laid-back atmosphere. Customers would not only leave looking great, but feeling refreshed and with peace of mind. We helped craft a brand identity meant to transport you to a surfy beach vacation, south of the border.

Creative Exploration

Selected Direction

A custom, hand-painted wordmark and simple graphic patterns are inspired by signage found in a seaside mexican village. A lively color palette adds vitality and energy to the spa-like atmosphere of Salted Barber’s first storefront.